New Balance Athletic Shoe, Inc., headquartered in Boston, MA, is a leading manufacturer of technologically innovative width-sized footwear and athletic apparel for women, men, and children. The range of product categories includes running, walking, training, basketball, tennis, cleated/cheer, spikes and comps, and kids.

New Balance also offers performance socks, athletic headwear, environmentally-friendly apparel and shoe care products, performance sunwear/eyewear, and home exercise equipment through licensee partners.